The Holiday 2025 pop-ups

Step into a snowy holiday world conjured up in Loro Piana’s holiday pop-up and pop-in activations. Watch wooden puppets prepare for the festive period amidst stacks of enchanting gifts and twinkling gilded stars. Infused with a touch of playful irreverence, the spaces come alive with the magical spirit of the season.

An exclusive holiday service

This festive season, the Maison is once again offering its personalisation service for the Grande Unita scarf and the Unito blanket. Those purchasing either creation at the pop-up or pop-in may have it finished with their own initials or those of someone dear.

Discover your nearest personalisation service

The art of gifting

Complete with workshop shelves full of thoughtful present ideas, the holiday pop-up and pop-in activations are transformed into gifting destinations. Find the perfect creation for everyone on your list, from cloud-soft cashmere scarves to refined home accents and sensorial bags.

Find additional inspiration with the Loro Piana gift guide.

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